Hi I'm Isa,

I never planned on becoming a business owner. Honestly, I was finishing my nursing degree, figuring out what grown-up life was supposed to look like and then somewhere along the way, I fell completely in love with ceramics.

I'm Isa, 23 years old, based in the Netherlands. I started Isa Ceramics in 2022 out of a genuine obsession with tableware. Not just any tableware, the kind that makes your morning coffee feel like a ritual. The kind you actually look forward to using. I wanted to make things that felt personal, considered, and a little bit special.

My nursing diploma is hanging on my wall, and I'm proud of it. But what I discovered while making ceramics is that the part I loved most about healthcare, actually listening to people, making them feel seen, translated perfectly into running a small business. Every custom piece starts with understanding what someone actually wants. That's not something I stumbled into. It's the whole point.

I still find it kind of surreal that every single day, people from all over the world land on this little corner of the internet and decide to place an order. That never gets old.

What means the most to me isn't the orders themselves, it's everything that comes with them. The messages on Instagram. The emails from people I've never met but somehow end up having the nicest conversations with. And then the unboxing messages. Those are the ones that genuinely make my day, every single time.

Especially since I started the Ps. I love you collection, I've been getting the most beautiful notes from you. It's hard to explain what it feels like to make something with your hands, send it off, and then hear that it landed exactly the way you hoped. It means everything. Truly.

I still work as a nurse alongside running Isa Ceramics, so no, this isn't about scaling up or hitting targets. It's about getting to make something special. That's it. That's the whole thing.

I want Isa Ceramics to always feel small. The kind of small where I know every customer, remember every conversation, write every email myself, and make every single mug with my own hands. I never want that to change. It's not a phase I'm growing out of, it's exactly what I'm trying to build.

So if you've ever ordered from me, sent me a message, or just liked a photo, thank you. You're the reason this feels worth it.